Jordan Brand and Foot Locker partnered to launch a celebration of the 20th anniversary of Space Jam. To introduce a new generation to Space Jam, Jordan Brand has launched a global, integrated campaign that imagines a new take on the classic story, inspiring a new generation of ballers to defy expectations. The new take imagines a world where the Monstars return to Earth, demanding that we comply with their brand of basketball. The spot features Jimmy Butler and Blake Griffin, and depicts Bugs Bunny in Foot Locker’s iconic stripes, inspiring a new generation of ballers to defy the Monstars’ soulless game.
The Space Jam celebration continues with the launch of the Space Jam AJ Retro 11 Dec. 10 at HOUSE OF HOOPS and Foot Locker locations around the country.