Elite athletes are nothing new to Gatorade campaigns and their latest ad, Your Game is Our Lab, features the usual suspects Elena Delle Donne, Bryce Harper, J.J. Watt, Usain Bolt and new comer D’Angelo Russell. Gatorade is great at teasing new products and it looks like they’ll have a new line for consumption later in 2016. A rep for the brand said:
The ad shows athletes comprised of data points and then brings them to life a s they interact with new Gatorade product concepts and equipment that are developed to help improve athletic performance. The commercial shows how each of these athletes is a compilation of all the work they put in, and how Gatorade is gaining insights from the resulting data to help better fuel athletes.
Some of the new products will make their first appearance at SXSW but in the meantime check out the spot below and get ready for the latest in sports performance and recovery products.