The relationship between James Harden and Foot Locker is a long-lasting one that has produced some great spots and amazing community outreach. The team is back at again just in time for Foot Locker’s back-to-school campaign, but they’ve added a new component in actor Collin Farrell and it’s pure genius.
James and Colin are the perfect pair to highlight Foot Locker’s offering of adidas product this back-to-school season,” said Stacy Cunningham, vice president of marketing for Foot Locker. “Both stand out from the crowd and are known for their confident personalities. They are the embodiment of cool without having to say it, which is exactly how our consumers feel when they are wearing Foot Locker gear.
The spot features a premium assortment of adidas apparel and adidas Ultra Boosts, available at Foot Locker stores nationwide and footlocker.com this back-to-school season.
Check out the spots below which are sure to give you a laugh.