November 27, 2021 | 4:29 pm
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Air Jordan XXX Unveiled

The most iconic basketball sneaker of all time is set to release it’s 30th edition. Nike’s Air Jordan shoe are a well-known cultural phenomena that only gains in popularity with each year. It has transcended its original intended single-purpose use to become a lifestyle sneaker that resonates with young and old alike.

So what is different about XXX? Nike describes it best:

The Air Jordan XXX is a unique synthesis of Jordan’s evolution as a player and a design collaborator….Each of the shoe’s elements results from a key performance insight or design inspiration fundamental to the player and Jordan Brand’s evolutions.

The release has been met with mixed reviews from “fanboys” and hard-core sneaker enthusiasts but decide for yourself. The Air Jordan XXX will be globally available at select retail stores and Jordan.com on February 12, 2016.

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