In the spot, Irving meets one of his biggest fans outside of an arena, decked out in fresh Nike gear from Kids Foot Locker. The NBA star offers his young fan the unique opportunity to experience life in his shoes, suggesting they face swap on his phone. Surprisingly, instead of switching faces within the app, the boy is shocked to look down and see he has Irving’s body. Before Irving is able to correct his mistake, the boy breaks the phone, leaving them both permanently swapped.
“I am excited about my Kids Foot Locker back-to-school spot that includes the freshest Nike gear for kids getting ready for the new school year,” Irving said. “As always, it was great to work with Kids Foot Locker, and I love the creative idea of a young fan swapping identities with his idol.”