Mountain Dew has ascended in recent years to be one of the NBA’s premier partners. That partnership has yielded yet another fan-friendly outcome with the creation of a six-city 3-on-3 basketball tour featuring both men’s and women’s teams. The tour hits Miami this weekend and will be held at :
2100 Biscayne Boulevard
Miami, Florida 33131
Attendance is free for the public and will feature an opportunity to do more than watch competitive hoops. Here is a preview of the weekend from Mountain Dew’s press release:
Mountain Dew and the NBA are bringing Dew NBA 3X – a nationwide, elite 3×3 basketball competition, to Miami. Pre-selected men’s and women’s team will compete during the second stop of the six-city tour, to qualify for the 2017 USA Basketball 3×3 tournament. Dew NBA 3X is the ultimate fan experience. Attendees will interact with some iconic names in basketball, listen to tunes from Miami’s biggest DJs, and get a taste of the city at local food trucks. Also, fans can check out:
The Mountain Dew #CourtsideCollection, a pop-up gallery showcasing artwork by local artists and fans inspired by basketball and youth culture, will feature and be curated by KAZILLA (@kazilla), an internationally renowned, Miami street artist. KAZILLA will also be designing an entire basketball court that will remain after the tournament for the Miami community to keep enjoying.
Hoops, music, food, fun and art will all collide in a weekend that people of all ages can enjoy. Miami Heat center, Hassan Whiteside is slated to make an appearance along with Hall of Famer and Mountain Dew ambassador Gary Payton. The Miami Heat dancers, Xtreme team and mascot Bernie will also engage the crowd throughout the weekend.
I attended Mountain Dew’s activation during the 2016 All-Star weekend which also had a heavy artistic component. They have a history of bringing in dope artists and fusing it with the game we love–trust me it is worth the trip–especially if you love basketball inspired renderings and digital imagery.
Still, the on the court action is a sure fire bet to be exciting and worth the price of admission…which again is FREE. Here is a recap of the stop in Atlanta which should help you solidify your weekend plans if you live in the Miami area.