When two brands like AT&T and the NBA unite it’s hard not to take notice. On the latest episode, we go in-depth behind the scenes of that partnership with AT&T AVP, Shiz Suzuki. We discuss topics like:
- How did the deal come into play?
- How deep will AT&T get with their partnership?
- Why the WNBA, G-League and 2K League are very much on their radar.
- Lifestyle, Innovation and Entertainment as the three pillars of their partnership